Showing posts with label Fantasie. Show all posts
Showing posts with label Fantasie. Show all posts

Monday, December 15, 2014

Most Sold Bra Sizes and Styles 2014

As we approach the end of 2014 I wanted to share with you which bra styles and sizes were most purchased from Butterfly Collection this year. I especially like to share the information about the most often bought sizes because many women feel they are alone or unusual in their size so it's good to know that there are hundreds and hundreds of women with the same size as you.

20 Most Purchased Sizes
In our first couple of years of business we spent a lot of time introducing women to sizes like 36FF and 32GG because few North American women had seen these sizes before. I'm so encouraged to see lots of FF and GG cups in here because it means that our clients are getting more comfortable with these sizes and have a greater understanding of their fit needs.

It's also pleasing to see 30G in there as it's the first time a 30 band has been consistently in our top 20 sizes. 28 and 30 bands are still largely unknown or met with trepidation which is a shame because so many women (especially teens and young adults) would benefit from these band sizes. In 2015 we will continue to try to spread awareness and break down preconceptions about 28 and 30 bands.

Sizes are in descending order, left to right, from the best selling size, 34F.

34F 32FF 36F 34FF 34G 38G 36G 32F 32G 36FF 34GG 32GG 38F 38GG 36E 38E 30F 30G 34E 32H








 
 10 Most Purchased Styles
Our best-selling bras this year were all core styles available year round (no great surprises there). I was really pleased to see the addition of two Fantasie styles in our top 10 (Lois and Echo Lace) as this is a relatively new brand to Butterfly Collection.

Top Left
The Panache Sports Bra is the outright winner
This is a customer favourite all year round and many of our clients wear it as an everyday bra especially if their job is very physically demanding.

Top Right Quad Clockwise
Tango Beige and Black by Panache
Gem Black by Freya
Lucy Black by Cleo
Envy Caramel by Panache

Bottom Right
Eva Biscotti (and Eva Black) by Elomi

Bottom Left Quad Clockwise
Echo Lace by Fantasie
Profile Perfect Latte and Black by FayreForm
Versailles Black and Latte by Lunaire
Lois Pink by Fantasie

Monday, June 23, 2014

I'm Busty And I Know It


Today I'm handing you over to one of our guest bloggers who, like thousands of women, has shallow breasts. Fitting shallow breasts is challenging and as Justina explains, the public perception of this 'type of full bust' can be infuriating.

My measurements are 30” under bust and 39” across the fullest part of my bust, and I usually wear a UK 30FF (sometimes 30G or 32F). Because I am somewhat shallow busted I’ve been called a liar when disclosing my bra size. Ladies let me tell you, I’m full busted and I know it. There’s nothing unreal about my measurements, or yours, just because they don’t “fit” what someone else thinks a full bust should look like.

A friend once laughed in my face in the middle of a mall when I told her my bra size; “You’re smaller than I am, and I’m only a C cup,” she said. When I tried to explain she might have been improperly fitted or her band size might be different, she laughed harder. Reactions like this used to really bother me. The general perceptions about big boob sizes and shapes are way off reality and it's important that you don't listen to the general ignorance about your boobs.

The Curse and Blessing of Shallow, Wide Breasts
I have soft, bottom heavy breasts with slight tissue migration. My shape can be a blessing and a curse. On the upside, I can wear a well fitted plunge bra because my tissue doesn't spill into the center when unsupported. On the downside, if I don’t pull all my tissue forward from the sides I spill out under my arms and my fullness vanishes. This anatomical layout has led to some unfortunate fittings because not every fitter understand the needs of a wide, shallow bust.

When I first began to learn about my true bra size I decided to go shopping. A cheerful department store saleswoman greeted me and I told her the size range I wanted. She eyed me dubiously and told me she needed to fit me first. She took me to a fitting room and asked me to take off my shirt. After observing me she smiled and went to grab what she “knew would fit.” With stilled breath I began to put on the bra she brought me. I went to bend over to adjust myself into place, which is a must for me, when she asked what I was doing. When I told her she said, “Don’t do that. Stand up.” I obliged and looked in the mirror at filled cups and the tissue that spilled out under my arms. I told her I needed a bigger cup size and she laughed. I left the store.

"The best thing we can do is educate ourselves about our bodies and our unique breasts."

Trust Your Knowledge
Sadly most fitters know little to nothing about what true fit looks like, couple that with a shallow projection and it’s difficult for me to be fitted correctly. As I educated myself about breast shapes and bra styles I learned to find stores with the size I thought I needed. If the fitter didn’t fit me correctly I had the confidence to ask for the sizes I wanted not just the sizes they thought I needed. Ladies, only you’ll know what feels and looks right for you so trust your knowledge of your boobs.

Over time I have narrowed down that Freya full-coverage, unmolded, 30FF bras work best for me. I also like Fantasie in that style, although I need a 30G. I’ve learned not to be afraid to try different sizes because even within a single brand there can be a lot of variances.

The best thing we can do is educate ourselves about our bodies and our unique breasts. The more knowledge you have about your body, the more you will love you and be able to care for your curves. That’s a lesson I’ve learned.

Justina Luther is a lifetime author with a passion for people. Whether it’s her current work, a suspense titled Would You Have Believed Me? or her personal experience short story titled GED=OMG, which was published in Beginnings XIV, she puts her heart into every word she writes. Justina believes words can change the world. She is currently an author on the exciting new blog When Readers Write. To read more of her work, visit www.whenreaderswrite.com