7 Facts about Changing Breast Cancer

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As most of you will know October is Breast Cancer Awareness Month. There is a huge amount of information, activity and merchandise around this campaign but the two most important facts at the heart of this month are:

1) Learn how to examine your own breasts for lumps and bumps - most are completely harmless but for many women who can catch their breast cancer early it saves their life.

2) Breast cancer needs a cure (in fact several as there are many different types) and this means we need to make finding the cause and cures a priority.

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BCAM - The Good and The Bad 
I like that Breast Cancer Awareness month is a superb opportunity to leverage the media to remind women how important it is to check their breasts. What I don't like is that we've become immune to the impact of Breast Cancer Awareness Month and forget that this disease happens every day to women across the world.

The insane abundance of PINK during this month has literally got in the way of two crucial facts:

1) Research is needed to find the cause and cure for breast cancer

2) Governments of the world need to commit to transparency in uncovering the causes and funding cures for breast cancers. 

The public donating money is a vital part of fund-raising but in reality medical research requires the public spending power of governments and for this to happen the political leaders of the world have to make finding cancer causes and cures a priority. It's not hard to work out that those products and industries that are linked to cancer are also the ones pumping money into the economy and political donations so it's going to take a huge amount of public pressure to move governments into taking a proactive stance on cancer research.

3 Practical Things You Can Do in the Battle Against Cancer
There are three things you can do this Breast Cancer Awareness Month (or any month in fact) that will make a difference to beating this dreadful disease:

1) Check Your Breasts

2) Donate any money DIRECTLY to cancer research (either to Canadian Breast Cancer Foundation, Canadian Breast Cancer Network, American Cancer Society or to the Susan Love Foundation ) all the 'Walks for the Cure' or '2% of this lipstick goes to cancer research' won't make as much financial impact as just mailing a cheque to a Cancer Research Organization directly.


3) Use your power as a citizen to let your government know that you want breast cancer research to be prioritized in your country. In the US you can do this using Breast Cancer Action's Online Petition or by visiting American Cancer Society's Cancer Action Network website. In Canada visit the Prevent Cancer Now petition page.

Like most people breast cancer has affected my family and friends and the reality is that it looks nothing like a Pink Ribbon so we need to do more than just light up the White House with pink lights, we need the people inside it to hear us and put an end to this devastating disease. I hope you find this post helpful xx

Useful and Interesting Links
Elisabeth Dale - A New Approach to The Cure
Worldwide Breast Cancer Site with Tools and Information
Think Before You Pink
Breast Cancer Action
American Breast Cancer Foundation
Breast Cancer Action Network

A Little Bit Of Bra Info is a Dangerous Thing

There has been a bit of hoopla this week because an established and respected bra fitter has condemned 'modern' bra sizes as being Vanity Sized. This statement has provoked strong reactions on both sides of the argument - those who say 'yes, bras are vanity sized' and 'no, there is no such thing'.

When I read an isolated statement like "modern bra sizes are a scam" it makes my heart sink a little because I know that thousands of women will read that and feel worried or confused because they don't have a wider understanding of bras, fitting and design. I spend my life submerged in the science, beauty, emotion and practicality of bras so when I read anything about bras I have a wealth of knowledge and experience to bring to the topic; most women don't have this luxury.

Because Butterfly Collection is an online boutique I spend a vast amount of time online and know that while the Internet is a blessing in furthering bra education it can also be a curse because we're bombarded with fragments of information - try conveying the intracacies of bra fitting in 140 characters! Truncating details about bra fitting into a soundbite, tweet or Facebook update takes a great deal of context away from the information and I think this can harm the pursuit of better bra knowledge.

I have concerns about the condemnation of modern bra sizes as being vanity sized because the statement doesn't account for the following facts:

• Very few 'Full Bust Bras' (bras with 28-38 band sizes and D-K cup sizes) existed before the 1990s.
• In the last twenty years almost NO pre-1990s brands have grown to include D+ cups in 28-32 bands (Playtex, Warners and Maidenform are a few examples of companies who have not added full bust sizes to their repertoire) so I'm not exactly sure who the boutique is referring to when saying that bras that used to be labeled as a 36D are now labeled as a 32G.
• In 1958 the invention of Lycra completely revolutionized the design and fit of a bra and yet many companies were still using the 1930s sizing method. The modern garments were completely unrecognizable from the 1930s bras. 
• The Plus Four Method was used across the board in England and North America, a system devised for old elastic and boned bras. Modern bras do not need inches to be added to the band to compensate for basic things like breathing!

Vanity Sizing is a very loaded phrase because it suggests that your fit is to flatter your ego and not your bust. Working day in and day out with women who have been well outside the 34-42 A-D mainstream I know that the modern bras in 28-30 D-K are LONG OVERDUE! They have been needed for many decades but have only come into reality in recent years. I think it's a dis-service to the physical and emotional misery of busty women to suggest that they are being conned by Vanity Sizing.

Bra sizes will never be an exact science because we ladies are unique and infinitely diverse. Bra sizes are a starting point to learn more about your fit and I think the advances and increase in 28-38 D-K bra sizes are a great step forward in good bra fit.

At the very core of my professional ethos is giving women the tools to understand their breasts. I think as professionals we have a duty to give women all the facts so they are empowered not afraid. I know that the boutique at the center of this storm is deeply committed to good bra fit and that a media snippet can be taken hugely out of context. However, I have to come down on the side that says, "No, I don't believe modern bra sizes are a scam, I think they are the beginning of a desperately needed bra revolution that acknowledges there are hundreds of different bra sizes." xx

Response from the boutique 

A Guide for Parents of Busty Daughters

Many of the women I come into contact with talk about how there was little or no dialogue around breasts when they were growing up. Thousands, if not millions, of women in North America are left to figure out their breasts and bra fit over decades. This time can be fraught with doubt, self-criticism and both physical and emotional pain that could have been prevented with early bra education and support. The emotional and physical changes involved in developing breasts can be a daunting experience made much easier by an informed and supportive family.

The World Your Daughter Lives In
The reality of our world today is that we are exposed to more body commentary than ever before. Here is a pretty staggering statistic:

"By the time they're 17, girls have seen 250,000 TV commercials telling them they should be a decorative object, sex object or a body size they can never achieve."

When we live in a world where you daughter is being bombarded with other people's ideas of how she should look it's even more important to instill a confidence that will allow her to be herself and be happy. I really like this resource pack for parents to start talking about body image, women in commercials, dieting and Photoshop.  

Why is it important to have a dialogue around breasts with your daughter?
It's not an overstatement to say that your early experiences around bras and breasts form a significant part of the foundation of your adult relationship with your body. Giving your daughter the language and tools to understand and support herself (physically and emotionally) can have a positive effect on her self-esteem, confidence, health and happiness.

Understand Your Own Bra History
Before you can help your daughter through her developing years, it's important to know your own bra history.

Busty Moms - If you were a busty teen and/or are a busty adult then you have some empathy about what your daughter is experiencing. It's worth writing a list of things that you remember being hard (sports, teasing, shopping etc) to give you a frame reference for the challenges your daughter might face.

If you were fortunate enough to have a parent who understood the importance of a well-fitting bra then you will have a good idea of what that meant to you. For most women there wasn't a lot of conversation around bras and breasts (it may even have been a subject shrouded in shame or embarrassment). You will know how this made you feel - you have the chance to change this cycle of shame for your daughter.

Smaller Busted Moms - You may not have been a busty teen (or a busty adult) but you have a daughter who is developing larger breasts. This can be daunting for some Moms because they don't have experience in dealing with larger breasts.

The first thing to remember is that your daughter's development is completely normal. Girls are developing breasts earlier and larger (for reasons including increased calcium in our diets, hormone changes in the food chain, increased use of the contraceptive pill).

There are many experiences you can share with your daughter no matter how big your breasts are and these create the bond of womanhood between the two of you. Here's one pearl of wisdom from my own Mum that let me know I was now a woman and part of an exclusive club:

"Women have to go through a lot so we should always have great bras and shoes to support us on the journey."

Knowledge is the key to effective communication so it's worth getting to know busty resources and finding other women who can help you support your daughter (I'll explain this more in the next section.)

The Dove Self-Esteem Project Relies on Role Models

Moms, Dads, Aunts, Friends, Grandmothers Can All Be Role Models
The best way we learn how to be proud of our bodies is to see people we love and respect being role models. You don't have to be busty to be a role model.

Moms - I know this is a tough question to ask but are you positive about your own body? Regardless of what size or shape you are, your daughter is looking at you to learn how to feel about herself by seeing how you treat yourself. We all have bad hair days, bad wardrobe days, bad "why are my hips still growing" days, but it's important to have more "I have a great smile", "I love wearing my favourite colour, "I love being tall/petite/curvy/athletic" days. By being positive about you, learning to accept a compliment and celebrating more than just your physicality your daughter will learn to see herself as more than just a body.

In the bra department the first thing you can do to be a great role model is wear the correct bra size. No matter what size you are, wearing the correct bra size (and knowing what correct bra size means) gives your daughter a tangible example of what wearing the right bra looks like. If you don't know what correct bra fit is then I recommend these articles:

Your Boobs Tell You When You Need a New Bra
Not All D Cups Are The Same
Bra Myths
7 Ways To Tell If Your Bra Fits

Dads - You may think that bras and boobs are not your department, but you have a big role to play. You may not be able to advise on your favourite cup style but you can be instrumental in building your daughter's confidence. If you have a busty daughter the reality is  that in her life she's going to encounter some moronic males who will consider it their right to comment on her bust. From the leering, to disgusting to offensive comments your daughter will need to know that this is not how true gentlemen treat women. You can be the yardstick for how she'll let men treat her, so treat her with respect and celebration and she will build a layer of self-respect that the moronic comments bounce off.

She needs you to let her know that she can be proud of her figure but not defined by it. I know that the length of my skirts gave my father heart palpitations from time to time, but he never made me feel ashamed of my figure always complimenting me on how smart, or colourful, or beautiful I looked.

Encouraging good bra support can also keep girls in sports (a horrifying number of girls drop out of sports because they are ashamed of their bust). Too many women tell me that they enjoyed playing sports with their fathers until their bodies began to change and then Dad became embarrassed. You can literally improve your daughter's health and happiness by taking the need for great sports bras seriously. You can do this simply by encouragement, acknowledgement or paying! It's being part of the conversation that matters.

For some Dads they are the sole parent and all aspects of growing up fall to him. For those Dads who have lost their partner to breast cancer the subject of bras and breasts can be doubly difficult. Here are some resources for lone Dad's bringing up daughters:

National Fatherhood Initiative
Fathers Raising Daughters
About.com Article
Daddymoms

Wider Family and Friends - I love the African proverb "It takes a village to raise a child". We are always stronger together and this applies to bras and breasts. If there are other members of your family or close friends who have a good relationship with your daughter, ask them to support you in positive conversations around body image, bra support and body diversity. If you're not a particularly busty Mom but your best friend is then enlist her help to empathize with your daughter and give her some shopping, fit, health or confidence tips.

Communication is the key to instilling the confidence your daughter will need as a busty teen and adult. If you know you have your own hang-ups about bras and boobs then now is the time that you can start to address them so you don't perpetuate the cycle of bra misery and shame for your daughter. Replace the sadness and frustration with joy and freedom. Check back next week for the conclusion to this guide. As always I love to hear your feedback, stories and suggestions. xx

12 MORE Must-Read Boobilicious Blogs

We had a fantastic response to our original 12 Must-Read Boobilicious Blogs post. It's so exciting to see that people want to know more about their bra size and options as well as breast health and fashion for busty women. In the last six months since the original 12 post there have been even more new blogs talking about the quest for great bra fit and fashion. 

http://missunderpinnings.com/
This is one of my new favourites written by a North American blogger (we need more of these please!) On the search for small back, larger cup bras as well as the fashion to flatter her shape, this blog is easy to read, uplifting (in more ways than one) and gives you some good ideas.

http://boosaurusbras.blogspot.ca/
This blog only came on my radar earlier this year and has already made a big impact. Christine, the author, is passionate about good bra fit, easy to relate to and a bit of a geek - which I love!! I highly recommend checking out her blog.

http://curvywordy.blogspot.ca/
A new-ish UK blogger, Curvy Wordy has a great writing style and covers a lot more than just the bras. She's eloquent about her struggles without being a Moaning Minnie (sorry, but some bloggers just vent and that gets dull fast - Curvy Wordy is definitely not that!) This blog is always chock-full of good pics too!

http://thelingerieaddict.com/
Considered by many to be the Godmother of Lingerie, The Lingerie Addict is a mecca of lingerie knowledge and passion. Headed by Treacle, the original addict, this blog has information for buyers, sellers and designers alike. A must-have in your lingerie list.

http://voluptuouslythin.wordpress.com/
This blog is almost brand-spanking new but I have to include it because it shows such promise and made me super excited that young American women are getting involved in the bra conversation. Izzy is just 17 and yet she already knows that she's been short changed in the bra department. As a 32HH she wants to spread the word to other young women and improve bra knowledge in the US - HALLELUIAH!!!!!

http://cleavagechronicles.blogspot.ca/
This is the blog for Presenza, the brand behind a line of bust-friendly wrap blouses. The brainchild of Jill Homiak this blog has fashion and style tips for busty women of all proportions.

https://swimwearandlingerie.wordpress.com/
Written by the lovely Maggie (here in Canada no less!) you are always guaranteed to learn, giggle and empathize when reading her blog. Maggie is also a tireless supporter of lingerie bloggers, retweeting them whenever humanly possible.

http://busts4justice.com/
Busts 4 Justice is the home of one of my bra heroines, Beckie, who single-handedly brought Marks and Spencer's to their knees on national TV and admit that big busts need to be treated more fairly. She is a fantastic advocate for good bra advice, sizing and offerings. I was lucky to be interviewed by Beckie last year about my mission for Butterfly Collection and large breasted Canadians! In my head she wears a cape all the time!

http://hourglassy.com/
Hourglassy is the blog for Campbell and Kate, designers and makers of classic white button-down shirts for larger breasted women. Darlene is a passionate writer who understands the life and wants of a busty woman. Her journey as both business owner and busty clothing magician is absolutely worth the read.

http://kel-kitty.blogspot.ca/
Three things to know about this lady - She has fantastic style, amazing hair and a killer personality - if that doesn't make you want to read her blog then you're like stone! A UK blogger, this young and vibrant blogger has heaps of fashion picks for busty women and lots of knowledge about what constitutes good fit. Check her out!

http://bybabysrules.com

They say a good blog is defined by a unique voice and I think an ex-military, bra loving, dog owner counts as a unique voice! You'll find small band and big cup reviews as well as general bra questions and a passion for great fit!
http://guilty-pleasures.org/
Guilty pleasure is a compendium of great lingerie articles and blogs from the unique and lovely Miss Tique as well as designers and other lingerie experts. Whether you're looking for some sports bras advice or reviews of the most exquisite luxury French designers, Guilty Pleasures will have something for you.

Well that's my 12 extra blogs for you - I hope you see some faves and some new ones in there. Let me know if I've missed your favourite xx

Mother's Day: New Moms and their New Boobs

In honour of Mother's Day I'm handing you over this week to two wonderful women in my life, my sister Rebecca who I adore and my fabulous friend Jess. They both had baby girls last year so I asked them to answer a few questions about life with their new boobs xx

My sister lives in York in the north of England and last August she gave birth to her first child (and my first niece!) This is her story of new Mummy boobs...   

1) Did you switch to non-wired bras before your daughter was born?
I did. About 4 months into my pregnancy I started to feel uncomfortable as my rib cage expanded.

2) When did you start wearing a nursing bra?
I bought 3 nursing bras after the baby was born. I think full term Mums would be advised to buy some in the last few weeks of pregnancy but my baby was very early. There was little choice so I bought what fit well enough. My sister then sent me a Butterfly Collection nursing bra from Royce and it's superb...so comfortable and gorgeous!!! 

Heather from Royce gave my sister the support she needed

3) Was it complicated at first to figure out how to use your nursing bra?
The design with clips is very easy to work out...although there are many moments during each day when I forget to clip myself back up and end up swinging low!

4) Is there something that has happened to your boobs that no one told you to expect?
I didn't know that there would be such a massive difference in the size of my breasts when my baby only nurses from one side. For good breast health your baby should always drain both sides, but if she falls asleep during a feed I end up with one grape and one watermelon!!! The Royce bra is great here as the cup seems to hug me no matter what size I am.

5) Do you feel very differently about your breasts since nursing?
Each and every day I feel in awe of my breasts for providing my little girl with a life source. Mother Nature deserves a Nobel prize for this design. I feel that they are precious and need to be cared for (they can feel very tender after nursing). Having your breasts out half the day makes them less 'intimate' so I certainly feel the sex appeal of cleavage may have dwindled during the nursing period. But life ebbs and flows and I'm sure once nursing is done I can hoik them back into action in a red lacy push up!!!

6) What kind of outfits worked well for you while you've been nursing?
Almost everything I own now is either v necked or a loose T shirt which I can easily pull up.


My lovely Canadian friend, Jess, gave birth to her first baby last September. Here is her new Mom boob journey... 

1) Did you switch to non-wired bras before baby was born?
I did. I was around 6 months pregnant and was much more comfortable - partly because they were non-wired and because Claire fitted me into the right size of bra for the first time ever!

2) When did you start wearing a nursing bra?
Right after the baby was born although because she was early I had my mom pick up a couple for me. She couldn't find any in my size (34E) and so my first bras didn't fit right. I ended up living in the sleep style nursing bras for a long time because they fit and I found them easier overall while I was figuring out nursing! Then Claire fitted me properly (my size hadn’t changed since late pregnancy) and gave me a Royce nursing bra which is still my most comfortable and prettiest nursing bra.

Lauren from Royce was my pick for Jess

3) Was it complicated at first to figure out how to use your nursing bra?
The clips were easy enough but to be honest I still found them to be a pain while I was learning how to nurse, I often forgot to do them back up and would discover them undone the next time I went to nurse. I found the sleep-style of bra super simple and more comfortable for me and baby.

4) Is there something that has happened to your boobs that no one told you to expect?
I was lucky and didn’t really have any problems getting breastfeeding started.What I didn’t expect was how much milk you produce at first while the system is sorting itself out! I spent the first two months constantly damp because I was literally pouring milk. She ate less but more often so there were a lot of times where my breasts were just so full they were dripping!


5) Do you feel very differently about your breasts since nursing?
I feel completely different about my breasts since I’ve started nursing. Breasts are part of our sexual identity but that has totally changed for me since are doing what they are designed to do. One thing that is obvious to me now is how far we have to go in Canada in terms of respecting nursing moms. I never really had any issue with seeing moms nurse in public. Now that I am a mom, it makes me sad how much of an issue it is here. I bought a nursing cover so I can nurse discretely in public; at first this is how I was most comfortable but the baby doesn’t really like nursing under the cover. Now I would be comfortable nursing her without the cover but I know it would make some people uncomfortable so I still use the cover.

6) What kind of outfits worked well for you while you've been nursing?
My daily outfits are now always soft cotton, dark shirts often with a cardigan or some type of open shirt over top – they have to be easy to hike up and out of the way, dark colours hide dampness, soft shirts are best for snuggles and comfort and the cardigan or other sweater help me nurse discretely!

Attack of the Killer DDDDDDDs!!

When Mr Butterfly and I set off for Las Vegas last month we were super excited to attend a big lingerie show and get up close and personal with lots of brands. We definitely met lots of interesting and passionate people at the Curve Show but this was interwoven with some glaring problems that dog the lingerie industry and keep women from their best-fitting bras.

Here are the FOUR big bra problems I encountered:
1. The use of multiple Ds is keeping North American women away from embracing larger cup letters
2. Not enough brands understand the difference between Full Bust and Plus Size bras
3. Sizing for Full Bust women is still wildly inaccurate
4. Online boutiques are massively overlooked by brands and women alike

It was a privilege to attend the Freya Fitting Seminar, however, it raised more questions than it answered.

1. Who Wants to be a 12D? Not me!
As most of you know I'm an adopted North American having lived here for 7 years but I'm originally from England. I had never heard an F cup referred to as a DDD before I moved to Canada and it baffled me why multiple Ds were used for bra sizes. Figuring out how the multiple D system translated into UK sizes took me months.When I attended the Freya Fitting Seminar in Las Vegas, the fitter referred to the range of sizes produced by Freya as going from D to 12D (or K in UK sizing). Using Ds to describe sizes all the way up to a K is ludicrous and harmful in my opinion:

1. No one else in the world uses this multiple D system so it makes it harder for women to figure out which bras from other countries will fit them (something they need to know considering how few North American brands design for G+ boobs).
2. Keeping women trapped in D cups perpetuates the stigma that anything over a D cup is huge (check out my blog 'Breaking the D Cup Barrier' to understand why this is a problem)

The majority of women in North America do not know that bras with cups over a DD exist which is part of the reason so many full busted women are in the wrong bra. If we could get some universal and consistent language around small back, full cup boobs then perhaps D-K cup bras will seem less scary. Ditch the Multiple Ds!!

2.  Full Bust Bras Aren't Necessarily Big Bras
What's the difference between Full Bust and Plus Size bras? Plus Size refers to your body size and not your boobs. You can be plus sized and have a small bust. Check out the chart below to see an approximate breakdown of Regular, Full Bust and Plus Sizes:

A lot of brands we spoke to were eager to tell us about the addition of G and H cups to their range, however, very few of them had these cups in bands under a 34. Adding larger cups is a good step but in the full bust market only adding 2 band sizes is only half a job. Brands still need to figure out where the Full Bust and Plus Size markets differ. Check out Holly Jackson's review of Full Bust vs Plus Size.

3. How I wish there was a single sizing method!

I understand that no two garments can ever measure exactly the same. The machinery you produce the garment on, the style of the garment and the average weight/height of the models in your country all affect the eventual size. However, in the bra world the advice on size (and measuring for size) differs wildly.

During the Freya Fitting Seminar I raised the question that UK DD bras are always shown as being equivalent to a US DD whereas in fact they almost ALWAYS fit like a US D cup. A UK E cup fits like a US DD cup and a DDD fits like an F cup. The fitter agreed that she also found this and yet every UK size chart lists a DD the same as a US DD. 

We were handed a Freya Sizing Chart and I was really surprised to find that their chart suggested adding inches (in one instance the classic +Four Method). For a dedicated Full Bust brand like Freya I was so surprised to see them recommending adding inches to your band. 

I was undoubtedly the annoying kid asking too many questions. "Why do you add inches...?"

Considering Freya makes 28 and 30 bands I was surprised not to see them on the list so I asked "Who do you fit into 28 and 30 bands?" The answer totally floored me - "Juniors". What?! Has Freya been online and read how many fully grown women review their 28 back bras? The seminar was supposed to be conducted by Frederika Zappe, Freya's senior fitter, but she was ill so we had a last minute stand-in fitter who was perhaps caught a little off-guard, but surely she should know that women wear 28 back Freya bras.

If a flagship Full Bust company like Freya is adding inches and marginalizing 28 and 30 backs then the industry is in more denial than I thought.

4. We Were the Ugly 'Online' Sisters!

When we set up Butterfly Collection I very quickly realized that North America wasn't used to the idea of selling bras online. Brands told me time and time again "We don't sell to online" "We have no need for online boutiques." It was very frustrating but I knew that what I was trying to achieve (bringing hard to find Full Bust bras to Canadian and American women) was even more important and necessary. How are you supposed to shop for your HH boobs if you live in a remote village in the North West Territories!!  

My passion revolves around giving women the tools to understand their breasts and bra size

We continue to come up against 'Online Fear' and indeed some brands at Curve simply wouldn't talk to us about their lingerie because we're online. One brick and mortar store owner actually said to me "So you don't have to think about fit then being online." This summed up for me the lack of knowledge about online boutiques. We have to empower our customers even more to understand their size and styles.  Fit should be everything to every boutique whether online or off.

When I spoke to brands and other store owners about the online discussions around Full Bust bras, removing +Four as the standard measuring technique and competitions like Star in a Bra most looked at me like I was spouting gibberish. Being so far away from the conversations (and women) who rely on the Internet for their bra knowledge, support and product is a mistake that some may realize too late.

The heaven that is Claudette's Neon Green Mesh bra will be coming to Butterfly this spring!

Conclusion
Our trip to Vegas was thoroughly worthwhile (we got to see Claudette's neon green mesh bra for goodness' sake!) While the lack of knowledge about Full Bust bras is frustrating it also makes me even more determined to grow Butterfly Collection and set the tone for how Full Bust women everywhere should be treated. xx

Is Your Makeup Harming Your Boobs?

In my recent blog about the documentary Pink Ribbons Inc I touched on how shocked I was by the suspected links between beauty products and breast cancer. Amazing strides have been made to identify that not all breast cancers are the same but we still don't know what causes most cancers. Very few are genetic so we need a great deal of research into the causes of cancer.

Now I'm not going to be able to cover the huge amount of information available on the suspected links between beauty products and cancer, but I am going to give you some resources to explore further and leave you with some questions you might want to ponder. Plus there's a boob-friendly giveaway for you to enter too!

How can my makeup be harming my breasts?
Pink Ribbons Inc (and many other activists) want effective research into possible links between the increasing number of chemicals in our makeup and beauty products and the rising number of breast cancer cases. Considering the average woman uses 12 beauty products a day and many are known to contain carcinogenics (cancer causing chemicals) it's not a massive logical leap. Very few beauty products are regulated for health safety and groups like Breast Cancer Action want Government co-operation and industry transparency so that effective research can be done. The video below demonstrates how our beauty products could be linked to cancer and also defines irony:

Who Knew There was Lead in my Lipstick?!
Chemicals such as lead, arsenic and a multitude of carcinogenics are found in products that we put on our bodies and faces every day. Organizations like Campaign for Safe Cosmetics are pushing for there to be more transparency about the chemicals that are in these products so that women can make informed choices.

Products in the US are still allowed to include chemicals that have been banned in Canada, the UK and large parts of Europe. There are arguments on both sides of the coin about how safe/dangerous these chemicals are but I really don't think women have any clue that these chemicals are in our beauty products in the first place - I didn't! I didn't realize that I could be absorbing (and ingesting in the case of lipstick) deadly chemicals in however small a dose. Why does my lipstick have lead in it when it was banned in paint and pencils decades ago!?!?

Common Sense
I scraped by in Chemistry and Biology so I'm no scientist, however, I've read enough Agatha Christie to know that Arsenic rarely ends well. So when I learned that Clinique Stay True makeup (Stay Ivory) contains arsenic, beryllium, cadmium, nickel, lead, and thallium I was more than a little dumbfounded (results from Environmental Defense Canada). Just to put this in context, this is a list of what these chemicals and heavy metals can do to you in their purest form:

Arsenic: diarrhea, vomiting, cramping, hair loss, stomach pain, convulsions. At worst coma then death
Beryllim: fatigue, weakness, night sweats, difficulty in breathing and a persistent dry cough
Cadmium: tracheo-bronchitis, pneumonitis, pulmonary edema, bone density loss and fracture
Nickel: bronchitis, reduced lung function, cancer of the lung and nasal sinus
Lead: headache, abdominal pain, memory loss, kidney failure, male reproductive problems, and weakness, pain, or tingling in the extremities
Thallium: numbness of fingers and toes,vomiting, diarrhea, temporary hair loss, and effects on the nervous system, lungs, heart, liver, and kidneys. It has caused death.

Why Take the Risk?
OK so my Clinique foundation is not causing my hair to fall out and my toes aren't numb, however, I'm pretty sure that my body would be happier not processing even tiny amounts of these things. What has shocked and infuriated me the most is that there seems to be an industry-wide concealment of the facts. In the US and Canada cosmetics and beauty companies do not need to list ingredients in a product that are the result of a side-effect (i.e. the by-product of mixing one thing with another). Surely we have the right to know the contents of everything we put on or in our bodies.

The Changes I made to my Bathroom Cabinet
After watching the documentary and doing my own digging I decided that I was going to reduce my chemical intake as much as possible so went on the hunt for some friendly products. My first stop was Rocky Mountain Soap company, a Canadian business whose Lip Butter I had already fallen in love with. I knew they did good stuff but I didn't realize that all of their products are 100% chemical free, made in Canada and sustainably produced - now that's good stuff!!

I've been using the little haul above for a couple of weeks now and I'm in total heaven. The pomegranate moisturizer has eliminated my hives (I have crazy sensitive skin) and the soaps create amazing lather. The shampoo and shave bars are Mr Butterfly's and he's even commented on how much better his hair and skin feel.

Win Yourself some Rocky Mountain Soap Co. Goodness!
The ingredients philosophy at Rocky Mountain Soap Co. is "When an ingredient has been identified as potentially harmful it is safest to avoid it. Period." Who knew common-sense could smell so good. I asked the lovely ladies at RMSC if they would like to share some of their Soapy Goodness with my readers and they didn't hesitate! To win their gorgeous Six Soap Collection you simply need to write on their Facebook Page why chemical-free products are important to you and your life. Be sure to "Like" Rocky Mountain's Facebook Page and Butterfly Collection's Page to qualify. We'll announce a winner on March 14th over on our Facebook Page.

I really hope this blog got you thinking about what goes on your body and more importantly, what we deserve to be told about ingredients in our beauty products. Below are some resources to help you find out more as well as some companies providing chemical-free beauty products. xx

Stacy Malkan's Fascinating Book About Chemicals in our Beauty Products

Resources to Learn More About Chemicals in Beauty Product
EWG Database - Thousands of beauty products analyzed for harmful ingredients

Environmental Defense Canada Report on Heavy Metals in Makeup 

Campaign for Safer Cosmetics - with resources for writing to makeup companies like Estee Lauder and Proctor and Gamble about using safer ingredients

The Shocking Story of Toxins in Cosmetics - The original video

Rebuttal to the video above criticizing the information

Breast Cancer Action petition to US government for FDA control of cosmetics and beauty products


Gorgeous Companies Making Chemical-free Beauty Products
Rocky Mountain Soap Company
 
Liz Earle Makeup and Beauty Products

Suki Skincare and Makeup

Radiance Cosmetics