How to Measure Your Bra Fit at Home

We are getting right back to basics today and talking about how to measure yourself for a bra. Knowing how to measure yourself is a really handy skill and for many women it's essential. If you live a long way from a lingerie store that has skilled staff or if you find it physically or emotionally difficult to be fitted at a store then measuring yourself at home is necessary.

I'm going to keep this really simple today but I want you to remember that the numbers are only a starting point in finding your fit. The shape, density and position of your breasts can all play a part in the size that's best for you.

Once you're familiar with the basics of measuring yourself for a bra then it's worth checking out these blog posts:

Soft Breast Tissue and Bra Fit
Shallow Breasts and Bra Fit (you can see our shallow friendly bras here)
Torso Shape and Bra Fit
Breast Roots and Bra fit (you can see our high set breast friendly bras here)
How Height Can Affect Bra Fit (you can see our short torso friendly bras here)

Here are a few things you might have read elsewhere that you won't find in our measuring advice:

• We don't recommend measuring without wearing a bra because the density of your breasts can affect the measurements.
  
• We don't recommend adding inches to your measurement results.
  
• We don't recommend exhaling and pulling the tape measure tightly (you usually find this advice in techniques that add inches)
  
• We don't recommend measuring with clothes over the top of your bra because this skews the results.

So having said all of that let's get started on how to measure yourself at home for a bra.

Standing in front of a mirror put on your best fitting bra (avoid padded, sports, minimizer and molded bras). The mirror is to help you see your bra fit around your body.

Don't worry if you know the bra doesn't fit you correctly you can adjust it so that it fits you better for the duration of the measuring. Adjust the band so that it's as firm as possible and level with the ground while you do the measurements. Scoop as much of your breast tissue into the cups as possible then take your measurements.

Measure around your ribcage using a fabric tape measure. The tape measure should lie flat against your body. There's no need to pull the tape measure tightly or to exhale.

Make sure the tape measure is level with the floor all the way around your ribcage because this is where the band should sit on your body when your bra fits you correctly. Write down your first measurement in inches. No need to round up or down.

Pass the tape measure around the fullest part of your breasts (over your nipples), again ensuring that it is level all the way around. Write down the size in inches. Don't round up or down.

Now that you've done all the measuring it's time to work out your best starting bra size.

Let's start with your band size. Your ribcage measurement is your band size. If you measure an uneven number round up one inch to get your band size. For example if you measured 31 then your band size would be a 32.

You don't need to round up your ribcage measurement when working out your cup size below; use the exact ribcage measurement.

Now to find your cup size. Subtract your first measurement (the one around your ribcage) from the second measurement (the one around the fullest part of your bust). For example:

Step 3 Measurement (fullest part of your bust) = 39

MINUS

Step 2 Measurement (around your ribcage) = 31

DIFFERENCE = 8 inches

Compare your Difference Number to this table to find your cup size (we recommend knowing your UK size as most full bust brands are British):

Difference in Inches	4	5	6	7	8	9	10	11	12	13	14
UK Sizes	DD	E	F	FF	G	GG	H	HH	J	JJ	K
North American Sizes	D	DD	DDD	G	H	I	J	K	L	M	N

NB: Lots of charts show a UK DD to be the same as a North American DD and a UK E to be the same as a US DDD but we simply haven't found this to be true. Of the styles we carry a UK DD cup is the same as a North American D cup.

A Difference Number of 8 equals a UK G cup (the equivalent of a North American brand's H cup). Put your band size and cup size together, in this example a 32G. You now have your best starting bra size!

For many women this process will give them a bra size that works for them in most styles and brands. However, you know your comfort best and so you might find that you prefer a looser or a tighter band. You can use our cup volume blog post to work out how to adjust your bra size for a tighter or looser fit.

I hope this post helps you get a good start on your bra fit for this year. Our Free Size Consultation is a great follow up to knowing your measurements. Great bra fit means you can get on with life more comfortably and confidently! xx

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Most Sold Bra Sizes and Styles 2014

As we approach the end of 2014 I wanted to share with you which bra styles and sizes were most purchased from Butterfly Collection this year. I especially like to share the information about the most often bought sizes because many women feel they are alone or unusual in their size so it's good to know that there are hundreds and hundreds of women with the same size as you.

20 Most Purchased Sizes
In our first couple of years of business we spent a lot of time introducing women to sizes like 36FF and 32GG because few North American women had seen these sizes before. I'm so encouraged to see lots of FF and GG cups in here because it means that our clients are getting more comfortable with these sizes and have a greater understanding of their fit needs.

It's also pleasing to see 30G in there as it's the first time a 30 band has been consistently in our top 20 sizes. 28 and 30 bands are still largely unknown or met with trepidation which is a shame because so many women (especially teens and young adults) would benefit from these band sizes. In 2015 we will continue to try to spread awareness and break down preconceptions about 28 and 30 bands.

Sizes are in descending order, left to right, from the best selling size, 34F.

34F 32FF 36F 34FF 34G 38G 36G 32F 32G 36FF 34GG 32GG 38F 38GG 36E 38E 30F 30G 34E 32H

 
 10 Most Purchased Styles
Our best-selling bras this year were all core styles available year round (no great surprises there). I was really pleased to see the addition of two Fantasie styles in our top 10 (Lois and Echo Lace) as this is a relatively new brand to Butterfly Collection.

Top Left
The Panache Sports Bra is the outright winner
This is a customer favourite all year round and many of our clients wear it as an everyday bra especially if their job is very physically demanding.

Top Right Quad Clockwise
Tango Beige and Black by Panache
Gem Black by Freya
Lucy Black by Cleo
Envy Caramel by Panache

Bottom Right
Eva Biscotti (and Eva Black) by Elomi

Bottom Left Quad Clockwise
Echo Lace by Fantasie
Profile Perfect Latte and Black by FayreForm
Versailles Black and Latte by Lunaire
Lois Pink by Fantasie

5 Times To Use A Bra Liner

Let's not beat around the bush, bra liners are not the prettiest things you'll ever see but they can give huge relief and comfort and that's why we cherish them. In case you don't know what a bra liner is, it's a cotton strip that's shaped to sit between your skin and the band and gore of your bra. If you have a well-fitting bra that's comfortable then chances are that you've never needed a bra liner but there are times in your life when they can be incredibly useful.

1) Rashes
Your breasts generate heat and moisture and this is a perfect breeding ground for bacteria. Your bra band lie on the crease between your breasts and your torso (your breast root) and if moisture gets trapped here it can causes skin irritations and rashes, most commonly a yeast rash. Some women are particularly prone to rashes underneath their bra band and in the worst cases their skin becomes broken and can bleed. A bra liner absorbs the excess moisture so that bacteria can't grow. Daily use of a clean bra liner can prevent or clear up a rash under your bra band.

2) Heat and Menopause
If you are someone who gets very hot then you'll know how awful it can be to sweat from your boobs. This is particularly a problem for women going through the menopause, in fact it was a menopausal client that prompted us to stock the Wick'em Bra Liners. The bra liner draws the moisture away from the body and absorbs it to the core so that you don't sweat through your clothing.

3) Skinny Torsos
I've written before about how the fat around your torso can affect your bra fit. The more fat your have around your torso the more cushioning you have between your ribs and the elastic/wires of your bra and you can often wear a smaller band. If you have a skinny torso then wearing a band that is tight enough to keep your bra in place can be very painful because you have very little cushioning. Wearing a slightly bigger band works for lots of people but some women find that a bra liner allows them to wear a snug band in total comfort so they don't have to compromise on support.

4) Nursing
I know from personal experience that wire free bras can put more strain on your band. The wires in full bust bras provide vertical structure for your breasts which lifts some of the weight away from your band. Nursing bras tend to be wire free and when you have heavy breasts the added pressure around your band can be very uncomfortable. A bra liner adds a layer of comfort that is so appreciated when your body is already tired and sore.

5) Post Surgery and Illness
Your skin is the largest organ and can be very sensitive and sore after surgery or during an illness. If you have to wear a bra then the pressure around your band can be agonizing. We have clients with arthritis, fibromyalgia and chronic back pain who all report a more comfortable bra fit with the bra liners.

Bra accessories are vital for some women to tailor their bra fit to be more stable or comfortable. Bra liners bring much needed comfort and relief for lots of women xx

Bras For Narrow Shoulders

Women of every size and shape can have large breasts and if you're someone with narrow or sloping shoulders then bras can be a strap slipping headache. Lots of bras have straps that are wide apart partly because of style and partly because not every manufacturer has figured out that just because someone has a large cup volume doesn't mean they're taller and wider than someone with a smaller cup volume. It can be so frustrating to find a cup shape and size that works for you only to have the straps slipping off your shoulders every 5 minutes.

A quick note about slipping straps. The most common cause of straps slipping is your band being too big. When your band is too big it can ride up your back and this slackens the tension of your straps and they gradually slip off your shoulders. If you know that your band and cup sizes are right and your straps keep slipping then it's most likely that you need a style with straps set closer together.

There are some full bust bras that are ideal for narrow and sloping shoulders. Here are some of our favourites:

Eva by Elomi  (34-40 E-JJ) - The outside panel of this bra has been extended so that it swoops up past the armpit and the straps sit about half an inch closer in on the shoulder than a regular strap position.

Etta by Elomi (34-40 E-JJ)- Etta is built on the same short torso friendly frame as Eva (by the way Eva has just been inexplicably renamed Yolande by Elomi - just to confuse everyone!). Not only do the straps sit closer in on the shoulders there's also a J hook in the back so that you can wear the straps as a racer back for the ultimate zero slipping straps!

Basic Beauty by Wacoal (32-38 E-GG)- This smooth cup bra has Wacoal's V back straps which means the straps are angled in a V shape at the back where they join the band. These straps sit about 1.5 inches closer in on the shoulder than a regular strap position and they really don't move no matter what you're doing. This style is very popular with our clients who have physically demanding jobs.

Versailles by Lunaire (32-38 E-G) - Another smooth cup bra, the cups are a teardrop shape which means the straps are positioned at the top of the cups rather than to the outside edges. The straps sit about an inch closer in than an average strap position.

Deco Vibe (28-38 E-GG) - This is the newest Deco basic by Freya and it comes as standard with a J hook in the back so that you can make your straps immovable. Without the J hook the straps are in a pretty standard position but I think it's great that more and more styles are becoming available with the J hook for those people who really need to adapt the straps.

Not every size is covered in these suggestions but there is an accessory that can stop straps slipping on any bra. A strap holder is a piece of elastic that you loop over your straps and it keeps them in place. What I like about the strap holder is that it stretches as you move so it's flexible. It's not a solution that everyone wants so as we get more close set straps styles for small bands in the H+ ranges we'll let you know xx

Why Bras Slip Down

Sometimes a client asks me why her bra slips down her body during the day. She puts it on in the morning so that the wires are flush with the root of her breast but it still manages to wiggle its way down her body. There are 3 main causes for bras that slip down the body:

Wire Shape
If you have a wide breast root and you're wearing a bra that has narrow cups (like Gem in the picture above) then it's like trying to keep a tennis ball in an egg cup. You might be able to squeeze the tennis ball into the egg cup but the pressure is going to build and the tennis ball will pop up.

Your wide breast roots force their way out of the narrow wire shapes and your bra slips down. To resolve this problem look for bras with a wide wire - Panache is particularly good for wide wires.

For more information on breast root shapes click here.

Torso Shape
I've written a lot about torso shape because for some women this is the biggest shape factor that affects their bra fit. If you have a flared torso that is wider at the top of your band than it is at the bottom then you can often find that your bras slip down.

Lots of my clients with flared ribcages wear their bands on the loosest hook at the top of their band and the tightest hooks at the bottom to offset the size difference. There's no easy fit fix for a significantly flared torso but bra extenders can help you create a wide fit at the top of your band and a tight fit at the bottom.

For more information on how torso shape affects bra fit click here.

Cup Size
Similar to the tennis ball in an egg cup scenario, cups that are too small for you cause a pressure build up and eventually your breast tissue wiggles out of the cups and forces the bra down. Your bra wire should go all the way around the outside edge of your breasts without spilling over the front, sides, armpits or beneath the band.

Have you experienced your bra slipping down your body? Was there a reason not mentioned here, we'd love to read your experience xx