A big part of my job is helping women identify and let go of the big boob baggage they've been carrying around for years. Bullying at sc...

A bra that fits you correctly will stay in place, lift your girls and stop spillage. So good fit is the most important thing about findi...

This week's blog is a guest post from one of our customers who found her best bra fit in her 50s and has become a Bra Fit Evangelist. ...

I rarely write posts purely about bodies because, as you all know, my focus is boobs no matter which bodies they live on. For a long time...

Last week there was an article in The Hufffington Post (originally posted on Literally, Darling) that really irritated me. The two author...

On Tuesday August 21st 2013 June, from Braless in Brasil, launched a campaign called #DiversityinLingerie . Posting a picture of herself ...

It was Father's Day yesterday and millions of us were fortunate to have a father figure who we could celebrate. My own Dad is a pheno...

This isn't a term I love but there's no getting around it, lots of women ask me about back fat. I'm going to start by saying ...

Sports bras are so much more than just well engineered bras that absorb impact, they are the mental and physical freedom to have a cho...

When Mr Butterfly and I started Butterfly Collection we simply wanted to make it easier for busty Canadian and American women to find bra...

It is wonderful and necessary that women who understand good bra fit share this enthusiasm and knowledge with others. You may know someone ...

North America has a very confusing relationship with bras. On the one hand we see them everywhere in advertising, music videos etc a...

Hi Everyone - a very quick post to let you know that my first video blog entry is up. I'll be creating these every couple of weeks to a...

I am afraid of clowns. I think they have machetes in their trouser-legs and they kill people who go to the circus. The logical side of my...

"I wish I had her boobs; they're so perfect and my boobs are so big and ugly." This is part of a conversation I heard betw...

October is anti-bullying month and this is a subject close to my heart ( my post back in February on Pink Shirt Day struck a chord with ...