Why My Daughters Won't Have My Maternity Bra Nightmares

This week's blog is a guest post from one of our customers who found her best bra fit in her 50s and has become a Bra Fit Evangelist. In her guest post she highlights the physical and emotional difference between her maternity bra shopping experience in the 1970s and the choices available to her daughters today.

"When I was pregnant in the 70s I was looking forward to everything that came with pregnancy. Buying things for the baby and maternity clothes for me to proudly show off my ‘bump’ and of course I’d need to get some bras for my larger pregnancy boobs. Getting things for the baby was exciting and fun but shopping for maternity clothes and bras was a wasteland for busty Moms-to-be.

I had always been busty and as a teenager had my fair share of doom and gloom in the fitting room. Bras over a D cup were hard to find in the 1960s but I naively thought that my pregnancy bra choices would be better. Surely there would be bigger cups available for pregnant and nursing Moms.

I was so sad to discover that there was only white or beige in one basic style (if you can call it a style) with almost industrial cups and straps and the cups still didn’t go above a D, they just got bigger in the band. I used to call them my ‘parachutes’ as they felt worthy of army manoeuvres. At only 23 years of age I was wearing bras that an 80 year old would find uninspiring. To accommodate my cup volume I had to wear a 42E and it made me feel huge, ancient and uncomfortable. Knowing what I do now I should have been in a 34GG or even a 32H.

A nursing/maternity bra like Sophie is essential in small bands and large cup volumes for busty women

With an ever changing body and serious breast weight the 42E bras did nothing to support me and so my pregnancies became times that I struggled most with my breasts. Pregnancy is such a special time and there are so many new things happening to you that you need and DESERVE bras that fit you and support you. You don’t want to be distracted by straps digging in and a sore neck when there are so many more amazing things happening like your baby’s first movements.

Happily for my daughters, there is now a wealth of choice in maternity/nursing lingerie. Smaller bands and cups up to a K add over 100 sizes than were available during my pregnancies. The band support is so important so it makes me really happy to know that busty Moms today don’t have to compromise on band support in order to get the cup volume. I wish I’d had beautiful choices because on those days when you are exhausted from sleep deprivation and constant feeding it would make a big difference to your self-esteem to know your boobs are encased in something comfortable and beautiful."